Monday night, the filmmakers, directors, and special effects artists ate shrimp and miso salmon cocktails as they strolled around Amazon Studios’ new 34,000-square-foot virtual production stage in Culver City.
Among them was director Reggie Hudlin, whose comedy “Candy Cane Lane” starring Eddie Murphy will be the first to be shot theatrically. He cut a red ribbon with oversized scissors to officially open the studio on Monday.
Stage 15, built in 1940 and once home to movies like “It’s a Wonderful Life” and “RoboCop,” has been transformed into the largest virtual production stage in Los Angeles.
The renovated stage has a wall of more than 3,000 LED panels and motion capture cameras that recreate the outside world inside and allow the actors to interact with the environment rather than posing in front of a green screen.
stage Connected to the Amazon Web Services cloud ecosystem, so creative teams can access footage shot there in real time in multiple locations.
“All of these tech breakthroughs just allow for different kinds of storytelling that you couldn’t do before, maybe you couldn’t afford to go to this site, or maybe it was technically impossible. But now you can do it,” Hudlin said in an interview. And it looks and feels real.” “Candy Cane Lane” starts filming next week and is expected to be on stage in February or March. “Being able to work at home and having the world here in the studio means a lot. I can go anywhere in the world or to other planets.”
With Phase 15, Amazon is marrying its technology and entertainment businesses and expanding its economic footprint in Southern California.
Supported by the latest game technology, these stages allow filmmakers to cut costs by reducing the need to rebuild stages and give them the flexibility to shoot from anywhere with continuous daylight – no matter what time of day it is.
“All of this investment that we’re making is consistent with who Amazon is,” Albert Cheng, vice president of Prime Video US, said in an interview. “We’re investing in new technology and trying to figure out how to innovate around production with new technology.”
Amazon declined to disclose how much it spent on the theatre, which is run by a 20-person production team.
Planning for the project began in the summer of 2020, as Hollywood was grappling with production halts due to the COVID-19 pandemic.
“The short-term challenge was how to shoot and create content safely with limited travel rather than wanting to shoot in multiple locations,” he said.
Chris Del Conte, Global Head of VFX at Amazon Studios. “A long-standing challenge has been how does Amazon’s sound effects division support our filmmakers and equip them with the most innovative technology to create a world within shows that goes beyond the traditional post-green screen process? Virtual production set boxes for each of these challenges and we’re starting to tap into them.”
The studio began using virtual technologies for productions such as the science fiction series “Solos” starring Helen Mirren; and Chris Pine’s “All the Old Knives,” where most of the filming centered around a sunset dinner.
Virtual production technology uses developments in game software and goes beyond the use of green screens. Instead of performing against a static, blank screen, the cast and crew in a virtual production can interact in real time within a 3D environment projected on LED screens.
Walt Disney’s tale of intergalactic bounty-hunger, “The Mandalorian,” is one of the most popular and expansive uses of virtual production. About half of the first season of the Disney+ series was filmed against a 20-foot-tall, 270-degree semicircular LED video wall at Manhattan Beach Studios.
The ability to cut location costs and recreate scenes from anywhere has increased the popularity of the technology among filmmakers.
Streaming services have also helped increase virtual production as they seek to increase their content libraries, especially as adventure, action, sci-fi and fantasy are popular with viewers, according to Deloitte report.
Last year, the Vancouver visual effects company was bought by Netflix Scanline visual effects. Netflix shows that have used virtual productions include the drama “1899” in Berlin and the sci-fi film “The Midnight Sky” in the UK. The broadcaster also used the virtual production in Los Angeles for some of the driving sequences in “Blonde”.
Amazon’s virtual platform is also deepening its ties to Southern California.
since Advertisement based transfer To Culver City in 2017, Amazon Studios has expanded its footprint domestically, with nearly 630,000 square feet in the city, according to CoStar, which tracks real estate data. Amazon has also diversified the type of content it distributes, becoming home to “Thursday Night Footballand making big bets on original shows like “Lord of the Rings: Rings of PowerIn an effort to encourage consumers to purchase Prime membership.
Earlier this year, Amazon shut down a A deal worth $8.5 billion To purchase MGM, including the library of movie contents including the James Bond franchise.
There are more than 200 million Prime subscribers worldwide, and more of its customers are signing up because of the video content, Amazon CEO Andy Jassy said at the DealBook Summit in the New York Times last week.
“I think over time we have opportunities to make our Prime Video business a standalone business that has very attractive economics,” said Jassy.
Amazon Studios’ success could also benefit Culver City, where it is one of its largest employers, with nearly 2,700 employees, according to the city.
“More content, more investment, benefits the city in the long run,” said Mayor Daniel Lee.
“Amazon’s investment in virtual production is promising if it takes off and Amazon becomes an industry leader,” said Ryan Patap, senior director of market analytics at CoStar Group. If successful, he added, “it will likely attract more businesses to Culver City.”