BuzzFeed News was able to find over 20 Foopah Challenge videos within an hour of being on the platform, only to have them featured more on the For You page because of this post. (BuzzFeed News will not link or embed any videos besides Andrews, as we cannot guarantee that all users participating in the challenge are of legal age.) Even today, upon opening the app, BuzzFeed News encountered Foopah’s challenge videos in four first-timers. Five videos.
It’s viral gold, combining the sexiness and feeling of having one on a giant tech platform with an easily replicable conception. Andrews faced the challenge when a TikTok manager told her of her existence. Soon, she produced a few more videos, driving traffic to OnlyFans. “I’ve been getting more traffic in the last couple of days just implementing these new TikToks versus normal trends,” she said.
TikTok moderates content by first running videos through an automated system that uses computer vision to see if they contain any violating content. its guidelines, which “does not allow nudity, pornography, or sexually explicit content on our platform”. Anything deemed suspicious is then screened by a human moderator, but moderators are expected to look at a thousand videos in one shift, which means they can’t examine the contents of a video in detail.
Plus, Andrews said, there’s no way to be sure the people in the videos actually blink. “Prove it,” she said. Some participants in the Foopah trend clearly use their elbow or thumb instead of the breast or nipple showing around the door. (Andrews actually stopped getting naked. “Yeah, it’s real,” she said, when asked if her videos show her flashing her breasts.)
“This is another example where the content moderation system is pitted against a younger fanbase of entrepreneurs,” said Liam McLoughlin, a lecturer at the University of Liverpool who studies content moderation. “These moderators are often given seconds to decide if content is against the rules, and from the Foopah examples I’ve seen, it took me minutes to locate the site. So even if content is flagged by a filter, human moderators may not be able to keep up with the content.”
The spread of Foopah’s challenge shows the power of TikTok’s For You page and the algorithms it uses. It features TikTok-unpunished videos from the word He goes “It can really go somewhere,” said Carolina Ari, an innovation fellow who studies the intersection between online abuse and censorship at Northumbria University in the UK. (Was it the same Victim of highly censored content moderation on TikTok.)
TikTok has blocked access to a number of hashtags used to post videos, but content using one hashtag, #foopahh_, has been viewed more than 7 million times overall, including 2 million views in the past week. Two-thirds of users who use the hashtag are between the ages of 18 and 24, according to TikTok’s own data.
About half of the more than 20 videos initially found by BuzzFeed News were deleted within 48 hours, with many of the accounts behind them being terminated. But more videos have appeared to take their place. A TikTok spokesperson told BuzzFeed News, “Nudity and sexually explicit content is not allowed on TikTok. We take appropriate action against any such content, including blocking offending hashtags and removing videos. We continue to invest extensively in our trust and safety processes.” “.
It is research into how social media platforms take a harsh approach to women’s bodies and how content moderation guidelines are often used by those who dislike or seek to control women. “One of the reasons this happened, and one of the reasons this weird shape started a trend, is because moderation in bodies on social media is known as Puritanism,” she said.
This is something Andrews, who has seen many of her TikTok accounts previously banned, agrees with. “You were banned without explanation,” she said. “There is no rhyme. without reason. Stupid. “
In addition to his concerns about the spread of explicit content to people who may not choose to consume it, McLoughlin worries about the long-term repercussions of this trend. “Other creators who don’t break the rules may find themselves subject to harsher regulations that target them directly,” he said. “I can certainly imagine those who talk about breastfeeding being targeted, for example.”
It’s something sex professionals on TikTok are worried about. Steve Oshiri, Canadian adult content creator, chirp that Foopah’s challenge was “bad sight for us” and would have a negative impact on adult creators’ ability to post work-safe content on TikTok in the future. “In the next couple of weeks, I expect to see a lot of accounts banned or guidelines updated,” Oshiri added.
others They were interested about potential legal ramifications for creators exposing themselves to minors on the app, given TikTok’s relatively young user base.
Will, who said her attitude is “I want boobs everywhere,” believes the controversy surrounding the challenge is more evidence of the double standards applied to women on social media. “Because we talk about bodies, especially women’s bodies,” it is said, Everyone’s kind of like, ‘Oh, well, bodies are harmful — isn’t anyone thinking about kids?’”