For a few years now, I have felt as though Birkenstock Boston And the Adidas Samba Both are skyrocketing, and seem to be becoming more popular by the season. At first, it was just one of those things Poetry True, even if you can’t say why or how. Both styles were inevitable when scrolling through social media, and they keep popping up on stylish people from across the atmosphere. now though, latest report From fashion store and data warehouse Lyst backs it up with data: It’s been a huge year for Bostons and the Sampas alike.
My last two Lyst Index reports, which are filtered through social media along with searches, pageviews and more, listed the beloved cork-sole Birkenstock clog and the Three Stripes athletic trainer as their “top products.” While it’s not a total shock to see either shoe style on the list—GQ wrote about Samba summerWhile New York times reported in shortage nationwide BOSTON — We finally have hard data that these two trends are legit. So how did the year end up belonging to these two not-too-flashy shoe styles?
In the flashy world of sneakers, popularity stems from novelty and the shared labels of celebrity and rarity. This is just kind of the case for Boston and samba. First, both Birkenstock and Adidas have used the patterns in multiple fashion collaborations, including with labels like Rick Owens, Jil Sander and Stüssy (for the former) and Wills Bonner and Pharrell Williams’ Humanrace (for the latter). The hype and demand for those limited edition collaborations increased the desirability of their general release counterparts. We’ve also seen both shoes on stylish men such as Jonah HillPaul Mescal, Frank Ocean, Seth Rogen, A$AP Rocky, and they were great in womenswear too: just look at the likes of Bella HadidKendall Jenner, Dakota Johnson, and more. And TikTok’s hot algorithm and Instagram exploration page don’t rule out supercharging a generic silhouette.
Most important, however, is probably the fact that both the Boston and the Samba are timeless, comfortable, and easy-to-wear shoes. Birkenstock and Adidas have been making these styles for decades, and both have remained ubiquitous in contemporary footwear. Sure, 2022 could be the year Bostons and Sampas hit peak popularity — but neither is going away anytime soon.
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