Trump deserves credit for marketing his Twitter account to Everest. He is always known for how he plays in front of the fans, pissing them off and leaving them wanting more. During his first election campaign and his presidency, even Trump’s various park tweets can clutter newsrooms. But that was the result of his placement as the first candidate and then his place in the Oval Office. He attracted a huge audience not because he was tweeting Donald Trump but because he was the president who tweeted. The office’s power has given his tweets muscles that can move financial markets, bury political life, inspire his enemies to kill and make the press garner attention. But his denials to Mar-a-Lago and his denials of his social media accounts made him just another celebrity who squeaks out of a small box. When his profile shrunk, it became easy to ignore him.

However, why didn’t the tens of millions of the 89 million who followed him on Twitter or the 74 million who voted for him in 2020 make a greater effort to visit his new address? Blame the network effect. If you already have a Twitter account, it only takes a millisecond to click and add someone else’s feed to your account. But downloading a new app just to follow one person takes mental energy, especially if there aren’t many other accounts on the app that you want to follow. Trump’s exit from office has proven as boring as Trump in office has been annoying. Everything we learn about Trump’s inability to gather a broad audience on Truth Social we learned in microcosm from his company’s failure. mid-2021 blogwho killed him 29 days later. Like most media personalities, Trump needs to leverage the network influence that Twitter (or CNN or Fox News) provides to build a large audience. All on his own, he’s just a little trafficked halfway political freak who’s shouting invitations to his bizarre show.

Many of Trump’s followers were either unaware of his tweets or were politically hostile to them. Many followed him just to stay informed or for the sake of hate flicks.

This doesn’t mean you can’t build a good company that serves mostly Trumpists, mostly conservatives, or mostly liberals. But this limited broadcast comes at the cost of gaining the largest potential customer base. Twitter wisely does not place any political tests, real or implied, between aspiring account holders and the account as long as they vow not to blow their noses. Everyone is acceptable. By appearing as exclusionary, Truth Social has succumbed to a fringe appeal.

Nothing should surprise us about the disastrous beginnings of the Truth Social. Donald Trump has repeatedly proven himself as the wreck of a businessman. Steaks, his university, water, airline, casinos, USFL, mortgage company, vodka – the list reads as a guide on how not to succeed in business. Tying Trump to a new venture has become a commercial death wish.

Trump is still the frontrunner for the Republican presidential nomination in 2024 and could end up in the White House (assuming he’s not behind bars). But there is also evidence that Trump has simply exhausted the Trump meme he invented. Trump’s angry, confused style once had real entertainment value — which explains why moderates and liberals followed him on Twitter even if they didn’t vote for him. But in the period after his presidency and especially in the weeks following the research and investigation of Mar-a-Lago, the show has become outdated. In vain, he sought to outdo himself by participating QAnon related articles On the Truth Social, he deplores The FBI is like crazy Trapped in a vault, he calls for his return to his position as a “Legitimate winnerElections 2020. He’s become a carnival freak biting into the heads of snakes, which can be a great show the first times you see it, but then, meh. Can today’s Trump create enough new fury to produce a short TikTok?

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